#NTR30 – Good strategy by Koratala Siva

Saturday, September 30, 2023

NTR30 has been creating ripples ever since its announcement last year. Despite getting delayed due to the extensive pre-production phase, the buzz on this big-budget entertainer didn’t pare down a bit due to the heady combination of NTR and Koratala Siva which previously delivered a solid outing with Janatha Garage. As expected, the makers of this untitled film are going to unveil a brand new poster and reveal the title on this 20th as a birthday treat to NTR’s fans.

Reportedly, Koratala Siva has fixed ‘Devara’ as the title for this much-awaited Summer film of 2024. Though this is a pan-India film, which will release in multiple languages, Koratala decided to go with a common title across all languages. Koratala feels that a powerful title with universal appeal will result in more hype and hysteria in all territories. Moreover, he doesn’t want speculations about the title to continue in media circles. This is indeed a good strategy for a pan-India project because this film is particularly targeting strong openings in North India after the Telugu States. This is why the makers roped in Bollywood actors Jahnvi Kapoor and Saif Ali Khan for significant roles.

A rocking poster featuring NTR in an intense avatar and a terrific design of the title will be out on NTR’s birthday. The film is set in the backdrop of faraway coastal lands with a unique set-up and first-of-its-kind storyline.

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