NTR adopts a ‘no-holds-barred’ approach

Thursday, April 18, 2024


After RRR, NTR’s charisma and box office clout transcended boundaries beyond Telugu states. He is rightly complementing the newfound craze by taking correct decisions as far as his career is concerned. As per industry circles, NTR has adopted a ‘no-holds-barred’ approach to increase his brand image at the pan-India level.

Firstly, he wants to make up for the long gap he took after wrapping up RRR. For his upcoming film Devara, NTR has been shooting non-stop ever since it commenced a few months ago. He wrapped up hectic schedules in no time without taking many breaks. He wants to wrap up the entire shooting part by November and commence his next projects subsequently. After Devara, he will work on his Bollywood debut War 2, and then move over to Prashanth Neel’s project.

Secondly, he wants to be an ambassador for top brands in the country. He has already struck deals with various renowned brands in different streams and started shooting for their ads.

He roped in a PR agency to look after his marketing-related activities. He wants to promote himself aggressively and increase his image beyond South India. He is looking to make a thorough impact on the audience at the National level.

Thirdly, he is looking for universal scripts from filmmakers across the country. After the pan-India success of RRR, he wants to test the Bollywood waters. So, he is looking for offers from top production houses there. He immediately signed the dotted line for Yash Raj Films’ production War 2 with Hrithik Roshan.

It seems like NTR is making the right moves to consolidate his brand value after tasting the career’s biggest success with RRR.

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