Nara Rohith’s Sundarakanda was creating buzz before its release, mainly due to the actor’s new love boy image, which was a welcome change for his fans. His makeover and Sridevi Vijay Kumar’s cast alongside him added to the excitement regarding the movie. Directed by Venkatesh Nimmalapudi, the film was promoted as a romantic entertainer with all the ingredients to grab the audience’s attention.
After the film was released, it got a moderate response from audiences, with others praising the performances and presentation. Still, in spite of the good word of mouth, Sundarakanda could not achieve a good commercial success at the box office. The movie received tough competition from other releases and did not impact the sale of tickets.
Now, the makers are shifting their focus to the digital space. They have declared that Sundarakanda will stream on Jio Hotstar from September 13. The intention behind this is to make the movie reach more people, particularly those who could not catch the film in cinemas. Vriti Vaghani plays the female lead in the film, while Naresh, Vasuki Anand, and Satya, Ajay, VTV Ganesh, Abhinav Gomatham play supporting roles.
With OTT platforms being a first choice for audiences these days, it would be great to observe how the film fares in this new domain. Digital release may provide it with a second opportunity to gain success, provided that it receives a good response from those who like watching movies from the safety of their homes.