Kushi : What a turnaround for Vijay and Sam

Before starring in Kushi, both Vijay Devarakonda and Samantha were in dire straits because they tasted the biggest setbacks in their respective careers. While Vijay faced a lot of criticism due to Liger, Samantha bagged a fair amount of embarrassment with Shakuntalam. Both these films tanked heavily at the box office leaving buyers in huge losses.

Against this backdrop, they decided to team up for Shiva Nirvana’s romantic entertainer. The pairing raised many eyebrows instantly. The title and the first look poster appealed to everyone and triggered a strong buzz on the film. And, every chartbuster song in the album kept building the hype slowly and steadily. The adorable chemistry between the lead pair became a talking point. The trailer also managed to pique the curiosity of moviegoers despite its formulaic set-up. The musical concert turned out to be a big success and augmented the hype.

So, Kushi is a dramatic turnaround for Vijay and Samantha. The pre-release business touched 60 Crores with its theatricals alone. Including all digital rights, the film is likely to do around 100 Crores business which is quite phenomenal considering the results of their previous films.

Kushi will be a litmus test for Vijay and Sam. The box office result will weigh on their careers very much. They will need to make a strong comeback to silence the critics. The film is slated for release on September 1st.

Mythri Movie Makers is the production house behind this project.