How can Ram Charan be called a Global star ?

Friday, November 15, 2024


From the very beginning of his career, Ram Charan carried the ‘Mega Powerstar ‘ tag as he was deemed to be the successor of his father Megastar Chiranjeevi and his uncle Powerstar Pawan Kalyan. Over the years, Charan carried the legacy of these two illustrious Mega heroes forward and made a huge impact as an actor. There is no doubt about it. Moreover, his performance in RRR can be rated as one of the best in the history of the Indian film industry. Even Charan’s critics would agree on this. He received a lot of appreciation from different quarters of the globe for his act as Alluri Seetharama Raju in RRR. But, is he a global star now?

Yes, you heard it right. The Global Star label is officially given to Ram Charan and media personnel have been told to use it for all communications. Ahead of Charan’s birthday, a CDP has been unveiled and it projected Charan as a global star.

Even before Ram Charan’s pan-World craze, many actors from Bollywood became popular across the globe. Even South Indian actors like Rajinikanth and Kamal Hassan also garnered fans across the globe. But, none of them was attributed with the Global Star tag so far. With just RRR, Ram Charan is being promoted as a Global Star by his PR team and this is not fair and justified. If his performance in RRR is merely enough to be lavished with the Global Star tag, then NTR too deserves the same tag as he also received a similar craze for his stupendous acting in RRR. Also, Prabhas won great appreciation across the globe for his regal act as Baahubali in the two parts. However, he never projected himself as a Global Star.

Charan has a lot to prove as an actor in the coming years. He should perform more versatile roles to validate his acting mettle further. But, he is concentrating more on PR activities. He roped in two renowned PR agencies from Mumbai. They are making sure that Charan gets all attention ever since RRR was nominated for the Oscars. Charan should realise that merely paid publicity campaign cannot make him a global star overnight. Moreover, most of the credit for his craze after RRR goes to SS Rajamouli for giving him such an iconic role in the film. Charan should know that he need to earn such prestigious tags with his performances and movies in the coming years but not with paid publicity.

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