‘Family Star’ turns trolls into publicity

Tollywood heartthrob Vijay Devarakonda is well known for his self-deprecating humour during media interactions. He is the one who never takes trolls seriously and often respects his critics. On numerous occasions, he made fun of himself at various events.

The Liger actor’s sportive spirit once again came to the fore today. In fact, he turned trolls into publicity with a smart idea.

It is a known fact that the teaser of Vijay’s upcoming film Family Star was out last week. In the teaser, Vijay was introduced as a family man who does household chores that are usually associated with women. When his opponents make fun of him, he brings his other angle and bends an iron rod to assert his manliness.

Vijay’s dialogue in the teaser – ‘ irone vacnchala enti’ has been going viral on social media because a hero fans started trolling his dialogue with the hashtag ‘#airanevanchalaenti’, which translates exactly the way he uttered it.

This dialogue has now become a rage in X as there are tons of tweets with the hashtag. Seizing the moment, the team of Family Star quickly responded on a positive note and turned it into a publicity campaign.

Starting from the production house to the hero, everyone responded to the trend and tweeted with the same post. Suddenly, Family Star became a talking point among netizens. So, the film got an unexpected boost in terms of publicity.

The film received good attention once again just the way it made noise on the day the teaser was unveiled.

Directed by Parasuram, Family Star is coming from the stables of Dil Raju’s banner. It is slated for release during the Sankranthi festival.