The professional rivalry between Bollywood stars Deepika Padukone and Alia Bhatt has once again come under the spotlight following a major brand announcement. Both actresses have maintained publicly cordial relations, but their fans frequently clash on social media.
Levi’s, the renowned American apparel brand, had previously appointed Deepika Padukone as its global brand ambassador. Recently, the company replaced her with Alia Bhatt, naming the latter as the new global ambassador. The decision led to widespread criticism from Deepika’s fans, who expressed disappointment and targeted both Levi’s and Alia Bhatt on social media platforms.
Fans shared sentiments such as, “We want Deepika back—why Alia?” and “No one looks as stunning as Deepika in Levi’s denim.” Some fans went further with personal criticism of Alia, claiming that she replaced Deepika due to ambition or jealousy. The development has once again made the alleged rivalry between the two leading actresses a trending topic in Bollywood circles.