Paradha, the new Telugu movie starring Anupama Parameswaran in the title role, is creating interest as a socially-conscious, female-centric drama. Directed by Praveen Kandregula, also known as Cinema Bandi Praveen, and produced by Sridhar Makkave and Vijay Donkada, the film is all set to talk.
With a specially written script, Paradha has completed all the shooting work and has just obtained a U/A certificate from the censor board and is thus safe for viewing by audiences of all ages. Being sure of the box office strength of the film, the crew has been aggressively publicizing it before the release.
Recent comments from Anupama Parameswaran have fueled the expectation. At a pre-release event, she called Paradha the best film of her life and thanked her fans for their unwavering support. She asked everyone to go watch the movie in theaters on August 22 and to ask friends to do the same if they liked it, emphasizing the importance of watching it on the big screen and not just relying on reviews.
The actress also teases that initial reviews should not dictate the audience’s decision—audiences can decide for themselves. Her statement brings into focus a key element of cinema: if the intention is to make good films, criticism must not overtake the work. For smaller productions such as Paradha, early word and public perception are important in building hype and ticket sales.
As its release is near, everyone is looking at how Paradha will perform at the box office and if Anupama’s assertiveness and the strong content of the film will make it a hit.