Superstar Rajinikanth’s highly-anticipated movie Coolie, directed by the very talented Lokesh Kanagaraj, has created huge buzz among the fans from all over India. The movie has an extensive pan-India cast, which has fueled the expectations further.
Conventionally, Lokesh Kanagaraj’s films have been marketed primarily by interviews and usual media interactions. But the marketing strategy for Coolie is altogether different, a new wave in the marketing of movies in today’s digital world.
One of the most notable marketing strategies has been the visibility of Coolie posters on Amazon delivery personnel. This action has shocked and impressed netizens alike, who are surprised to see this innovative idea. With the use of common couriers as a platform to show the promotional details of the film, the makers are literally taking Coolie to people’s doorsteps. It’s a novel idea and a creative one at that, and it’s definitely something the audience has not yet witnessed in Indian cinema.
To add further intrigue, the makers have also dropped an exciting video, heightening the buzz surrounding the film. With these unconventional promotional moves, they’ve managed to keep fans and the media engaged in anticipation of the film’s release.
Coolie has a grand release on August 14th in several languages: Telugu, Tamil, Hindi, and Kannada. The film will be a multi-language extravaganza with hopes of striking a powerful chord in every region. The new promotional tactics along with the stardom of Rajinikanth and direction of Lokesh Kanagaraj make Coolie one of the most eagerly anticipated films of the year.