SS Rajamouli’s patriotic drama ‘RRR’ turned its lead actors NTR and Ram Charan into global stars and they are striving to keep their new found popularity afloat not just in India but also abroad. Ahead of his recent release Devara, NTR promoted the film extensively in India and North America, the biggest territories for Indian films. NTR attended the special screening of Devara at Beyond Fest in Los Angeles and hogged the limelight of Hollywood media.
Now, his co-star in RRR, Ram Charan also aspires to woo pan-India audiences and also grab the spotlight of North America fans with his upcoming political thriller Game Changer which stars Kiara Advani and SJ Suryah in significant roles.
Charan will embark on a massive promotional campaign to amplify the hype on Game Changer as NTR did for Devara. The teaser launch event will take place in Lucknow on this 9th. This will be followed by various promotional activities in USA to capture the attention of Indian diaspora there. Charan will tour different cities like Dallas and Texas and interact with fans there. A grand and massive trailer launch event will take place Mumbai or Chennai. This will be followed by a huge pre-release event in Tirupati.
NTR’s aggressive promotional campaign helped Devara achieves hit status at the box office despite mixed talk. The film performed well in Bollywood circuit as well. Charan will also follow a similar strategy for Game Changer. There are mammoth expectations on the film. Tamil director Shankar Shanmugam is at the helm for this big-budget entertainer. So, the buzz is very massive all over.
How far will Charan succeed in turning the hype into box office success remains to be seen when Game Changer hits the screens on January 10th.