Adah Sharma’s clever strategy works big time

Friday, November 22, 2024


One film can turn out to be a game-changer for artists. A career-defining role will result in a lot of offers for actors besides bringing them good attention. That’s what currently happening to the forgotten actress Adah Sharma. She was away from the limelight all these years due to a lack of substantial hits in her kitty. All of a sudden, she is now the cynosure of everyone because of one controversial role.

The Kerala Story, a bold and hard-hitting drama that highlights the modus operandi deployed by ISIS to convert people to Islam, in which she essayed a pivotal role turned out to be a runaway hit at the box office after its release last Friday. Adah Sharma’s brutal performance as Shalini Unnikrishnan in this controversial film became a talking point everywhere.

Besides having a strong run at the box office in many territories, The Kerala Story raked in a lot of controversies across the country. The film was banned by some states and protests were held to stop the screening as it aims to spread hate by targeting a community. This has created more hype for the film.

Adah Sharma is the one who largely benefitted from The Kerala Story. Despite scoring good hits at the beginning of her career, Adah couldn’t grab offers in big-ticket films. Suddenly, she is now getting a lot of attention all over. Instead of looking for glamourous roles, Adah cleverly signed a controversial film and her strategy worked big time. She now got a big boost for her career. Filmmakers in different languages are approaching her to sign films.

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