Yash Raj Films, one of the leading production houses of Bollywood, recently experienced monumental success with the youth-driven film Saiyaara starring Ahaan Panday and Aneet Padda and directed by Mohit Suri. The film was produced on a small scale yet went on to be a blockbuster and continues to generate strong returns at the box office three weeks later.
Now everyone is waiting with bated breath for War-2, the much-awaited sequel to hit theaters in just a few days. Featuring Tollywood star NTR and Bollywood icon Hrithik Roshan in the main cast, and helmed by Ayan Mukerji, War-2 is a large part of Yash Raj Films’ Spy Universe, to release on a grand scale on August 14.
In spite of the hype around War-2, concerns within the industry are growing regarding Yash Raj Films’ strategies for marketing the film. With the success of Saiyaara, there are speculations that the production house could follow a more casual marketing strategy for War-2. Though the movie has a great production budget, insiders are guessing that the marketing activities might not be as strong, raising brows among fans and industry people.
To generate the much-desired buzz and anticipation, industry experts recommend that Yash Raj Films spend at least two big promotion events—one in the North and the other in the South—to make sure the movie penetrates through a national audience. Also, the utilization of promotion opportunities in metro cities is essential for creating widespread awareness.
Since War-2 is a big-budget film with an all-star cast and a major addition to the Spy Universe franchise, authorities are urging Yash Raj Films to go for a full-fledged marketing campaign. Merely going for a teaser, they maintain, is not enough for a film of this magnitude. With the release of War-2 imminent, fans and industry experts are eagerly waiting to find out how the production house will promote the film in the final days before the release.
By taking a more aggressive and strategic marketing strategy, War-2 can ensure it hits its complete box-office potential and lives up to the high expectations created by its star power and fan following.