Trade Talk : ‘Adipurush’ poised to smash box office records

Trade circles are quite surprised with the trend of bookings for Prabhas’ marquee film Adipurush, a modern tale based on the epic Ramayana. Adipurush initially received a lot of criticism for its substandard graphics in the first-look teasers. However, the visually pleasing trailers and chartbuster songs ensured a dramatic turnaround of hype for the mythological behemoth. Now, the Om Raut directional is set to topple numerous existing box office records this weekend.

As per the current trend, trade circles are anticipating a humongous start for Adipurush this Friday. Reportedly, the film is expected to embark on a record-breaking start with more than 130 Crores gross worldwide on its opening. The buzz is unprecedented in North India and Telugu States. Adipurush is expected to smash existing records in both these territories. The advance sales in some of the biggest territories like Naizam and Mumbai are quite phenomenal. In North America, Adipurush is going to breach the $ 1 M mark even before the start of premieres.

The Hindi version alone is expected to rake in 30 Crores net on its opening day as more than 1.50 lakh tickets have been sold till now. The Telugu version is likely to punch out close to 45 Crores net and all other versions will result in another 10 -15 crores for sure.

Prabhas still holds the record for the biggest opener with Baahubali 2 surpassing the 200 Crores gross mark on its opening day way back in 2017. His previous films Saaho and Radheshyam also took a terrific start at the box office. However, they failed to maintain the momentum. Now, Adipurush is set to take over Saaho and emerge as the second biggest opener in Prabhas’ career. It is also going to emerge as the biggest opener of 2023.

By the end of the first weekend, Adipurush is likely to surpass the 200 Crore mark if it garners good word of mouth and reviews on the first day.

T-Series Bhusan Kumar and Retrophiles have jointly bankrolled this mammoth project with a 500 Crores budget. The film did a stunning pre-release business in all territories across the country. In the Telugu States, it was sold for astronomical prices because of the craze and hype it garnered ever since its launch.