Samantha Ruth Prabhu looked undeniably stunning in a black bodycon dress by Kresha Bajaj. The actress showcased an innovative and unique approach to sustainable fashion at the Elle Sustainability Awards on Thursday evening.
So what’s so unique about this dress?? The dress was repurposed from her wedding gown, which was designed by renowned fashion designer Kresha Bajaj. It was the wedding gown that she wore for her wedding with Naga Chaitanya in 2017.
Designer Kresha Bajaj shared a video on her Instagram, showing the outfit’s amazing transformation. The video offers a glimpse into the creative journey involved in creating this stunning black outfit, along with the caption, “There are always new memories to be made. There are always new paths to walk. There are always new stories to tell. We loved working with Samantha, our muse, to help her create a new memory, and tell another story. Beauty is forever. And it can take a new form every day.”
Actress Samantha took to her Instagram to thank Elle India and Kreshabajaj and wrote, “Thank you @elleindia for my award. ELLE leaders of change, female #ellesustainabilityawards2024. We cannot ignore sustainability anymore. We’re past that stage when it was a choice. It’s now a necessity for the longevity of our planet that we call home. The dress I am wearing today is a beloved gown that has been repurposed for this occasion by the most talented @kreshabajajofficial.”
The actress additionally added, “While that might sound significant… entitled even… to many… I assure you that repurposing my old clothes is only one of many steps I am consciously taking to alter my habits and make my lifestyle more sustainable. And every little gesture, every little decisive action, is important. It all adds up. I urge myself and all of you that have goodwill for me in your hearts to make those little efforts. Thank you.”