There are no big names associated with the upcoming Summer film, Dasara, except for Natural Star Nani who is the lead protagonist in it. But, the film is making a huge impact in the trade circuit ahead of its grand release on March 30th. The reason behind this is Nani’s unwavering and aggressive promotional campaign over the past few weeks. He single-handedly took charge of everything relating to the making and promotion of the film.
From the very beginning, Nani has been supremely confident that the rustic milieu and the universal appeal in the story of Dasara will gain traction with moviegoers beyond the Telugu States. This is why he projected Dasara as a pan-India film that will cut across all sections of audiences. Though it is helmed by a first-timer, Srikanth Odhela, the rushes in the teasers and trailers hinted that Dasara is going to be a rollercoaster of emotions. It was Nani who believed in Srikanth despite his inexperience and brought producers on board for this project.
Nani is leading the way with a whirlwind tour across different cities in the country to promote the film aggressively. The impressive publicity helped the film garner good attention ahead of its release. The trend so far points out that Dasara is going to take a stupendous opening in Telugu States and Overseas. In North India, the film might embark on a slow start. But, there are good chances that it will pick up after the initial shows.
Nani is accompanied by Keerthi Suresh, the leading lady in this film. Both of them are giving ample time to come up with creative publicity content to grab the attention of moviegoers. So far, everything is on the right track for Dasara. If it manages to get a positive talk, there are high chances for a solid first weekend at the ticket windows.
Nani single handedly leading the way for Dasara
Friday, November 15, 2024