Typically, the budget for a movie is determined by the producer based on the market dynamics of the lead actor-director combination and the story’s demand. Sometimes, producers may even spend beyond the lead actor’s market value. However, the quality of the film must align with the story’s demand, and if the audience supports the film post-release, everything is fine; otherwise, the producer risks significant losses.
Recently, as the Telugu film market has grown, so too have production costs.
Reports indicate that actor Nani has instructed his producer to not compromise on expenses for his upcoming film, emphasizing that the story demands quality.
To provide more context, Nani is collaborating with director Shreekanth Odela on another project following their work on Dasara. This film will be the 33rd in Nani’s career and is currently in pre-production, set to begin filming soon. The project is expected to feature more mass elements and a unique backdrop compared to Dasara, with plans for it to surpass the previous film’s impact.
Nani has reportedly set a condition with producer Sudhakar Cherukuri to ensure that there are no compromises on the budget and to support the director in every aspect. Therefore, this upcoming film is poised to be a high-budget project in Nani’s career. Currently, Nani is acting in Hit-3, directed by Sailesh Kolanu, where he plays a powerful police officer named Arjun Sarkar.