After Hanuman’s success, Teja Sajja returns with his much-awaited film, Mirai. Under the banner of People Media Factory and directed by Karthik Ghatamaneni, Mirai has raised a lot of eyebrows in the industry. Karthik, who had earlier worked with Ravi Teja for Eagle (which flopped at the box office), is looking to make a comeback with this movie. The teaser of the movie has already raised interest, and since it is scheduled to release on September 5, anticipation is building up. Nevertheless, with only 10 days to go until the movie release, its campaign has not yet fully commenced.
Teja Sajja, who rose to fame with Hanuman, is again playing the lead role in Mirai. The movie also stars Manchu Manoj as the villain, and his teaser has generated curiosity. To date, though the release date looms near, Manoj is not seen among the promotional events of the film. He has recently appeared to promote his other venture, Bhairavam, but has not been seen at any promotional events of Mirai yet.
Whereas the circumstances of Manoj’s absence are yet to be established, the marketing of the film must intensify as the release date approaches. In today’s competitive movie scene, even well-contented movies can fail due to a lack of a good marketing plan. It is unclear why Mirai, having a good story and stunning visuals, has not yet picked momentum during its marketing period.
Mirai is promised to have a new and different storyline, and the visuals are promised to be a USP. The team of the film believes that it will draw in people. After Hanuman, Mirai will also hit the screens on a pan-India level, and hence it’s a crucial project for Teja Sajja. Ritika Nayak is the heroine, and this movie gives her a good chance to make her mark in the industry. Manchu Manoj’s character as the villain has provided an extra fillip to the movie, but his involvement in the marketing campaign could provide the movie an extra thrust.
With days to go before its release, it remains to be seen if Manoj will join the promotional campaign. Anyway, it’s important that the team ramps up their promotional campaigns to derive maximum potential from the film and make it a hit at the box office.