In today’s industry, it’s common for big-budget films to secure OTT rights well before their theatrical release. However, Manchu Vishnu recently opened up about the team’s decision to hold off on closing the OTT deal for now. While multiple platforms have shown interest and made offers, Vishnu revealed that none met the price expectations set by the producers.
Exhibiting great confidence in the success of the film, Vishnu stated that after Kannappa cracks at the box office, OTT platforms will be ready to pay the price they want. As a matter of fact, he added that he has already requested them to “keep the amount ready,” highlighting his great conviction in the success of the movie.
This step is a testament to the intelligent thinking of the team, indicating that they believe in the performance of the film and that they are confident in leveraging its worth on all platforms. With an A-list cast and a engrossing plot, Kannappa is likely to make waves in theaters as well as online screens.
