‘Kushi’ turns a hot favourite in trade circles

Romantic entertainer ‘Kushi’ starring Vijay Devarakonda and Samantha in the lead roles, is one of the highly anticipated films this season. There are several factors which worked in its favour. Firstly, the fresh pairing of Vijay and Samantha grabbed the attention of moviegoers instantly. Retaining the crazy title of Pawan Kalyan’s cult classic romantic entertainer has further amplified the buzz. The two chartbuster songs rendered by happening music composer Hesham Abdul Wahab augmented the hype to a whole new level.

Trade circles are betting big on this Shiva Nirvana directional because of the strong buzz among cinephiles. As per reliable reports, Kushi is getting phenomenal offers from buyers in all territories. The makers are likely to recoup their entire investment just with the theatrical business. The digital rights and commercial aspects will ensure that Kushi is going to be a profitable venture for Mythri Movie Makers, the production house behind this much-anticipated romantic entertainer.

Vijay Devarakonda is coming off a huge box office turkey in the form of Liger. Also, it has been a while since Samantha made an impact with her performance in a lead character. Despite these drawbacks, Kushi managed to create a strong buzz so far. It is set to take a solid opening in all areas.

The pleasant posters and the heartwarming glimpses in the songs hint that Kushi is going to explore the emotions of a lovely couple who embark on a beautiful journey after their marriage. The film is slated for release on September 1st worldwide.