Devara Creates a Lasting Impression in the North

Wednesday, December 18, 2024

Devara, the Telugu action drama starring NTR, has had a strong debut at the Hindi box office, raking in an impressive ₹7-7.5 crores nett on its first day. This performance is particularly significant considering the film’s modest promotional activities in the Hindi market.

NTR’s increasing pan-India appeal, bolstered by the success of RRR, along with the star power of Janhvi Kapoor and Saif Ali Khan, has significantly contributed to the film’s promising start.

Devara aims for a ₹30 crore opening weekend, with the critical performance on Monday likely to impact its long-term prospects. A robust hold could enable the film to cross the coveted ₹100 crore nett threshold. However, it will face stiff competition from Alia Bhatt’s Jigra and Rajkummar Rao’s Vicky Vidya Ka Woh Vala Video, which may hinder Devara’s continued success.

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