Natural Star Nani’s first-ever Pan Indian release ‘Dasara’ is all set to test its luck tomorrow across India on the happy occasion of ‘The Sri Rama Navami’ festival. Touted to be a rugged rural drama, the Producers’ stakes are on a bet.
Dasara has been made with a solid budget of 70 plus crores by the producer Sudhakar Cherukuri which is the highest in his career of Nani. To recover the money, the makers have sold the theatrical rights of the two Telugu states to a third party which was later procured by the distributor Dil Raju for 33+ crores. Rights of other languages fetched another 20 crores from the Southern regional languages and Digital OTT rights altogether made the producer fall into a safe zone with a marginal profit. The only big profit producers can get is from the Hindi version’s release. Nani marketed the movie by touring all the important destinations of North India.
Sources say that the producer Sudhakar has invested 5 crores in North belt’s release and if the film hits bullseye like ‘Pushpa’ then all the profits would fall into the producer’s hands else there won’t be much loss. Directed by Srikanth Odela, Keerthi Suresh is romancing Nani in this rural mass action entertainer.