Rise of buzz for the ‘Global’ Tag in the Telugu Film industry

Thursday, March 28, 2024

Gone are the days when Telugu star heroes were only confined to the two Telugu States as they are now enjoying Pan-Indian status more or less with their blockbusters. However, the enthusiastic fan bases of these star heroes went a step further and identified them as ‘Global’ stars by exceeding the limits of India giving rise to a new tag of ‘Global’.

This trend began when the ardent fans of NTR Jr started campaigning for their hero’s Oscar nomination with RRR. They even coined the Twitter hashtag ‘NTR Goes Global’ however it ended the moment RRR only got placed in songs. This again came into the picture when the mega power star Ram Charan went to the US and campaigned for the Oscars and he got interviewed by leading media outlets. All this sudden craze made his own mega fans rename his suffix as ‘Global Star Ram Charan’. As this is not enough, the other day, the fans of Allu Arjun on the occasion of their hero completing 20 years in the Industry trended the tag ‘Global Icon Allu Arjun’.

Among all these tags, Charan ended up winning the ‘Global’ tag as all the celebrities across India to media outlets also used the tag to wish him on his birthday yesterday. Trade experts give this credit to fans of star heroes who are going to any extent to win the fan wars.

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